Monday, 8 March 2010

Assume the world cannot spell

I'm "blessed" with an unusual name. There are Fremantles and  Freemantles. The one's with a double ee are a lot easier to find. In the days before computers it didn't matter. When I worked for IBM, IBM had a global directory called BluePages. No-one could find me in it. After a while I found a hack: there was a place where married women could put their maiden name and this was included in the search. I said my maiden name was Freemantle and suddenly people could find me.

Anyway, what's my point? Simple: don't register a web domain name without grabbing the common mispellings! As well as fremantle.org I now control freemantle.org, so when people email to paul@freemantle.org I still get it.

And finally! We have ws02.com!!! I've learnt the lesson. Until the next time.

PS the outstanding irony is I had a spelling mistake in this post - now corrected.  Thanks Chris

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